LinkedIn has traditionally been a very text-heavy social network for professionals, but has evolved into a fantastic visual platform for showcasing your own or your company’s work. Recent integrations including Slideshare and Pulse, and the launch of the LI’s Professional Portfolio now enable you efficiently upload images, videos, presentations and documents to showcase your work.
What contenBelow are four content types which will get you noticed on Linkedin
– Publishing content on LI Pulse Platform
With access to its Publishing Platform, you essentially have your own on-site blog.
Fig 1 author’s Pulse Page
– Leveraging slideshare on your profile
Including SlideShare presentations on your LinkedIn profile or company page is a great marketing play. This enables you to showcase your projects, ideas, research and helps you build your reputation as a thought leader in your niche. Please refer to page P.11 for further information on uploading slideshare content
– Images and visual content
Quality images and visual content are also very effective for generating engagement on Company pages
Fig 2: PWC using Infographics on their company page
Note the level of engagement above increases using images
– Online Video
Online Video humanizes you and your brand. When done well, a video can trigger powerful emotions that lead to increased engagement and trust. Video is excellent medium for building trusted connections via LinkedIn.
Fig 4: Timely Video: content used by Old Mutual Wealth to demonstrate their retirement product. This content was supported by Sponsored advertising to maximise distribution:
LinkedIn offers a unique platform to showcase your unique content to 18 million subscribers in the UK and 330 million subscribers globally>
Lets Learn Digital’s next available LinkedIn One Day Training Course will be taking place on the 9th September