Social Media now forms a key strategic component of business communication not just in terms of customer engagement but also monitoring brand sentiment, Public Relations and Customer Services. Using Social Media effectively can have a dramatically impact on business performance This one day course will decipher the complexity of Social Media and teach you how to implement and track a successful Social Media Strategy
has worked in the digital and communications sector for over 16 years. She specialises in helping people engage with their audiences more effectively and has worked with many prestigious arts organisations, public sector bodies and private businesses. An experienced trainer, Katie has been running workshops about social media for Agencies, brands and Econsultancy since 2008.
She also writes for a number of sites and publications, including .net, the world’s largest magazine for web designers and developers and The Next Web, a popular technology blog.
She is responsible for delivering all our Social Media Courses
10.00 : Introduction Social media and its business application
11.00 : Campaign planning, resourcing and measuring performance
11.45 : Audiences versus appropriate platform
12.30 : Developing a Content marketing plan
14.00 : Measuring and tracking performance
15.00 : Tools, trends and mobile applications
16:00 : Future and Summary
All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.