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"Fantastic, a highly interactive, day. Thoroughly recommended to social media managers looking to understand the nuts and bolts of a well-rounded and all-encompassing social media strategy. "

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Using Social Media for delivering your Business Goals

Plan, implement and resource an effective Social Media Strategy

Course summary:

Social Media now forms a key strategic component of business communication not just in terms of customer engagement but also monitoring brand sentiment, Public Relations and Customer Services. Using Social Media effectively can have a dramatically impact on business performance This one day course will decipher the complexity of Social Media and teach you how to implement and track a successful  Social Media Strategy

Available training dates

Additional information

Kate Moffat

has worked in the digital and communications sector for over 16 years. She specialises in helping people engage with their audiences more effectively and has worked with many prestigious arts organisations, public sector bodies and private businesses. An experienced trainer, Katie has been running workshops about social media for Agencies, brands and Econsultancy since 2008.

She also writes for a number of sites and publications, including .net, the world’s largest magazine for web designers and developers and The Next Web, a popular technology blog.

She is responsible for delivering all our Social Media Courses

 

  • Introduction to Social MediaWhat is Social Media? Popular platforms explained- Twitter, Facebook, Linkedin, Google Plus Relevance to your business – engagement, acquisition, customer service, sentiment Managing compliance and setting company wide guidelines
  • Social Media Campaign Planning Creating social media objectives and KPI’s Developing a social media ROI model Using the SWOT model for social media planning Understanding the competitor landscape Monitoring social media success with baselines Converting strategy into tactics
  • Audiences  Social MediaUnderstanding customer behaviours and drivers Techniques to learn about customer needs Managing Conversations through Social Media – how to create a dialogue Incentivising word of mouth Building brand trust and loyalty through Social Media
  • Social Media Content Creating engaging content types- images, video, infographics, blogs and microblogs Creating a content marketing plan Understanding popularity versus influence Attributes of viral content and encouraging spreadability
  • Measuring performance Measuring sentiment and tools explains Analysis techniques and tools Interpreting the results Benchmarking practice
  • The Future Summary Q and A


10.00 : Introduction Social media and its business application

11.00 : Campaign planning, resourcing and measuring performance
11.45 : Audiences versus appropriate platform
12.30 : Developing a Content marketing plan
14.00 : Measuring and tracking performance
15.00 : Tools, trends and mobile applications
16:00 : Future and Summary

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

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