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Twitter For Business Masterclass

Planning and executing an effective Twitter strategy

Course summary:

This 1 Day Twitter for Business Training course will mix theory, hands on practical training and discussion to get you quickly and confidently up to speed with using Twitter to deliver your business goals

Available training dates

Additional information

Andrew Scott

Has been involved in corporate training for nearly twenty years. In that time he has provided cultural training, presentational and writing courses to a range of clients from major banks to governmental organisations.

Andrew has had a parallel career as a scriptwriter and blogger and has had his work broadcast on the stage, TV and radio. In his capacity as an ‘anonymous tweeter’ he has developed a cult following. His tweets have been quoted and profiled across the broadsheet and tabloid media including The Guardian, Private Eye, Daily Mail and Telegraph.

He has been listed as one of the top satirical tweeters by Huffington Post and has even had his tweets quoted in parliament.

The course teaches you the fundamentals of running a successful twitter account for engaging your customers and smart strategies for reaching out to new followers.  This includes the following features:

  • Strategic clarity– Understand clearly how Twitter fits into your marketing strategy and how it can be used to deliver your business goals
  • Expert trainer– Access to a Twitter expert with 10 years practical hands on experience
  • Crafting Tweets– Learn how to create short interesting 14o characters texts which grab attention. In additional lean how to add links, use Video and hash tags in tweets
  • Mobile– Understand why mobile is so important and the technique for engaging your  audience on mobile and tablet devises
  • Tools and app– Maximise and efficiency and simplify the process by using relevant effective tools like Tweetdeck and story stream
  • Customer focused–  Understand tweeting strategies for relevancy and engaging your target market
  • Case studies– an examination of the strategies deployed by savey brands  on Twitter
  • Integrated– How can we integrate Twitter into other media activities
  • Measurement– Enable you to learn how to measure brands engagement and tools for measurement
  • Innovative– learn new techniques, Twitter for customer service, Vine and the future of Twitter
  • Comfortable– learn in a comfortable environment with classroom resources and full trainer interactio

Day 1

10.00 : An introduction to Twitter
11.00 : Creating a voice and reaching out to relevant clients, fans and constituents
11.45 : Case studies- great brand strategies and tweeters
12.30 : The impact of scheduling and timing
14.00 : Apps- Vine, storify, Tweetdeck and Audioboo
15.00 : Advertising on Twitter and integrated campaigns
16:00 : Tracking and the future of Twitter



All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

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