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The Complete LinkedIn B2B Marketing Training Course

Course summary:

This 1 day training course will include the following modules:

  • Introduction to linkedIn
    Why it matters
    UK and worldwide engagement data
    Privacy settings and tabs explained
    Paid accounts explained
  • Creating a compelling profile
    The Importance of a professional image
    Crafting an effective career summary and history
    Maximising endorsements and recommendations
    Joining groups and starting your own group
    Optimising SEO and Social amplification
    Setting up a company profile
  • Advertising Solutions explained
    New Campaign Manager
    Display Advertising, Sponsored Updates
    Lead Accelerator explained
    How to Launch an advertising Campaign
  • Using Content Marketing to build engagement
    Using Pulse for content creation
    Using rich content formats to generate response- images,
    Video and slide share
    Using advertising to support content distribution
    Mention people/companies in your updates
  • Company Pages
    How to set up a Company pages to support your marketing
    Using showcase pages for profile targeting
    Growing your company page followers
  • Advanced features
    About Elevate
    LinkedIn Mobile Apps
    Access to API

Available training dates

Additional information

David Reilly

Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.

He founded and launched Barracuda Digital in 2006, a digital agency  advising blue chips clients on SEO, paid media, social media strategy, content marketing, display advertising, reporting and tracking.

His interests include new digital technologies, elearning and how digital technology can deliver efficiencies for health care provision.


Day 1

10.00 : An introduction to Linkedin and how it used
11.00 : Creating a compelling profile
11.45 : Advertising Solutions explained
12.30 : Using Content Marketing
14.00 : Company Pages
15.00 : Advanced Featues
16:00 : Future and Summary

Course Completion will include access to Comprehensive User Guide and full student support for up to 6 weeks

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