This course will teach you to develop a clear framework to build and clearly define a mobile strategy which matches your business goals. The course mixes theory, practical solutions with best practice implementation enabling you to implement a workable mobile strategy which meets your business goals.
Greg Jarrett is responsible for delivering our mobile project management courses for Letlearn Digital. His experience covers mobile strategy development, execution, team and product development, creative UX Consulting and stakeholder communications.
Greg has 16 years digital marketing experience and he is a co founder of two agencies Fuente International and Fifty Foot Squid. Greg has created and delivered training programmes for leading high profile agencies including Ogilvy One , TBWA, AKQA, DNA, nice Agency Victoria Real as well as delivering training to global brands including Visa, IKEA, Audi, J & J and British Airways.
Greg has won multiple creative awards including Cannes Cyberlion, D & AD double finalists, the One Show finalist and the Clio Awards
The course covers a comprehensive examination and best practice features of successful mobile marketing strategy. This includes the following features:
10.00 : Intro- the mobile landscape, channels and platforms
11.00 : Mobile channels and platforms
11.45 : Successful ingredients in building a mobile strategy
12.30 : Understanding your mobile customers
14.00 : Defining the role for mobile in your organisation
15.00 : Execution and pitfalls
16:00 : Tracking, measurement and performance
16;45 : The future of mobile: trends, new apps and the future
All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.