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""The presenter was very credible, authoritative and the real word Case-studies of mobile were very relevant to my business""

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Planning Your Mobile Strategy

Understanding the growth of mobile and how it can support your business goals

Course summary:

This course will teach you to develop a clear framework to build and clearly define a mobile strategy which matches your business goals. The course mixes theory, practical solutions with best practice implementation enabling you to implement a workable mobile strategy which meets your business goals.

 

Available training dates

Additional information

Greg Jarrett

Greg Jarrett is responsible for delivering our mobile project management courses for Letlearn Digital. His experience covers mobile strategy development, execution, team and product development, creative UX Consulting and stakeholder communications.

Greg has 16 years digital marketing experience and he is a co founder of two agencies Fuente International and Fifty Foot Squid. Greg has created and delivered training programmes for leading high profile agencies including Ogilvy One  , TBWA, AKQA, DNA, nice Agency Victoria Real as well as delivering training to global brands including Visa, IKEA, Audi, J & J and British Airways.

Greg has won multiple creative awards including Cannes Cyberlion, D & AD double finalists, the One Show finalist and the Clio Awards

 

 

The course covers a comprehensive examination and best practice features of successful mobile marketing strategy. This includes the following features:

  • Dissecting the mobile landscape  The accelerating growth of mobile and understanding the key drivers behind mobile adoption
  • Defining the role for mobile in your organisation. Creating strategic focus for your mobile activities and building an effective strategy that creates real returns for your business
  • Mobile channels and platforms- What are the leading platforms across the UK and internationally and which channels are important in mobile
  • How to effectively manage the options available– efficiency and management underpin successful strategy
  • Key ingredients in building a mobile strategy– mapping the customer, recognising and understanding mobile behaviours. Mobile auditing and other useful tools
  • Understanding your mobile customers. This includes an examination of how your customers use mobile in their user journey? Who are the active mobile shoppers and how to we create customer engagement
  • New technologies What technologies like AR and QR codes do customers engage with on mobile and how valuable are they for our sector?
  • Mobile Execution building an effective execution plan for mobile, building internal competency in your business and managing pitfalls
  • Performance management and KPI’s Planning and responding to changes in the landscape building business cases and deciding investment
  • Summary and the future of mobile; trends, new apps, connected devises, the internet of things and where mobile is likely to impact our lives in the future

 

 

 

1 Day

10.00 : Intro- the mobile landscape, channels and platforms
11.00 : Mobile channels and platforms
11.45 :  Successful ingredients in building a mobile strategy
12.30 : Understanding your mobile customers
14.00 : Defining the role for mobile in your organisation
15.00 : Execution and pitfalls
16:00 : Tracking, measurement and performance
16;45 : The future of mobile: trends, new apps and the future

 

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

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