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"Well-paced, interesting and very applicable course for our sector industry. Well worth a day out of the office" Anna Mcalpine, Synagis Resourcing "

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How to use Social Media for Recruitment

Executing an effective social recruitment strategy

Course summary:

The huge adoption of digital technology and Social Media has fundamentally shifted traditional methods of recruitment. Businesses are now seeking knowledge and understanding of how new technology and Social Media can enable them to find the best talent, increase efficiency and reach out to passive candidates in smart ways

This one day course will bring clarity on how Recruiters and HR professionals can save money by using digital platforms via relevant Social Media channels and as a core component of your future recruitment plan.

Available training dates

Additional information

David Reilly

Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.

He founded and launched Barracuda Digital in 2006, a digital agency  advising blue chips clients on SEO, paid media, social media strategy, content marketing, display advertising, reporting and tracking.

His interests include new digital technologies, elearning and how digital technology can deliver efficiencies for health care provision.


  • Introduction to Social Media Recruitment
    How is Social Media impacting resourcing, HR and recruitment
    The Best recruitment platforms explained- Twitter, Facebook and Linkedin
    The internal business case for Social Recruitment
    Managing compliance and setting company wide guidelines
  • Techniques for engagement
    Using engaging content- images, video and blogs
    The importance of a compelling employer brand
    Linkedin talent solutions
    Attributes of viral content and referrals
    Case-studies: global organisations, SMEs and public sector
  • Creating a winning Strategy
    Creating social media objectives and KPI’s
    Developing a social media ROI model
    Understanding the competitor landscape
    Analysis tools and techniques
    Engaging passive candidates
    measure refine and improve
  • The Future
    New trends, and Mobile
    Q and A



10.00 : Introduction Social Media Recruitment
11.00 : Techniques for maximising engagement
12.30 : Examining case studies and ROI
14.00 : Creating a winning strategy
16:00 : Future and Summary


All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online

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