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Executing a powerful Content Marketing Plan

Essentials of planning, executing and measuring a content strategy

Course summary:

This Content Marketing Training Course will teach you the essentials of planning, executing and measuring a content marketing plan which will engages and delights your online audience

Available training dates

Additional information

  • Introduction to Content Marketing
    What is Content Marketing and why it matters
    How does it fit? bought, owned and earned content defined
    Characteristics of engaging content
  • Audiences and content types
    Identifying audience segments and appropriate content
    5 real world content marketing campaigns dissected
    Guidelines for content types: advert related, aggregated, PR orientated, user generated content, infographics, Social and Video
    Implementing ROI and measurement
  • Content Workshop
    Workshop: 5 briefs for a content marketing campaign –
    Build a content plan pitch in 45 min.
    Present to the group
    Discuss conclusions and learnings
  • Planning your content strategy
    Content audit- analysing the quality of your content and competitors
  • Developing a resource plan- style guides, templates and libraries
    Creating a content schedule to maximise your performance
  • Managing resources and adapting your plans
  • Conclusion
    New devises- mobile, tablet
    Summary  and Q&A

Day 1
10.00  Introduction to Content Marketing – definitions
11.00 : Audiences and content types
11.45 : Content types Privacy setting and differing account levels explained
12.30 : Workshop- developing a content strategy
14.00 : Planning and resourcing
15.00 : Resourcing, measurement and ROI
16:00 : Future and summary

All attendees will receive an attendance certificate, a digital copy of the Content Marketing Training Course material and four weeks post course support online

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