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Advanced LinkedIn for Lead Generation and Sales

Course summary:

  • Introduction to the course
    Why Linkedin is important for Sales
    Uk and Worldwide Data
    Paid subscriptions- Pros and cons
    Privacy settings explained
    What you will learn in the course
  • Building your Foundation- Creating a compelling Linkedin profile
    Headline, photo and your contact details
    The importance of your career Summary and experience
    Using endorsements and recommendations
    Joining Groups and following companies
    Integrating keywords to maximise SEO
  • Building your network for lead generation
    Updating your first degree network
    The Value of advance search explained
    Connection requests which received positive results
    Conenction request process document
    Inmails and connection requests which get results
    Using Groups for lead generation
  • Using Content marketing
    Using Pulse for content creation
    Using rich content formats to generate response- images, Video and slideshare
    Content distribution using sponsored updates
    Tracking and measure performance
    Using LinkedIn Advertising to distribute Content
  • Company Pages
    How to set up a Company pages to support your lead generation
    using showcase pages for profile targeting
    growing your company page followers
  • Advanced features
    Linkedin mobile apps
    using third party tools
    Linkedin’s API
    Summary of the course


Available training dates

Additional information

David Reilly

Has 14 years digital marketing experience including SEO public and private training for Econsultancy (2008-2010) and creating bespoke digital marketing and Social Media workshops for blue chip clients including London & Partners Time Warner, Aviva, SimplyHealth and Towergate Insurance.

He founded and launched Barracuda Digital in 2006, a digital agency  advising blue chips clients on SEO, paid media, social media strategy, content marketing, display advertising, reporting and tracking.

His interests include new digital technologies, elearning and how digital technology can deliver efficiencies for health care provision.


10.00 : An introduction to LinkedIn and how it used
11.00 : Creating a compelling profile
11.45 :  Building your Network
12.30 : Using Content Marketing
14.00 : Company Pages
15.00 : Advanced Features
16:00 : Future and Summary

All Attendees will receive a comprehensive User Guide and up to

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