Capital Economics, one of the London’s most pessimistic forecasters, believes the UK economy will beat expectations by expanding at 2.5% in 2015, with growth set to accelerate by as much as 4% in 2016. This is the most positive outlook of data for 7 years.
This is great news for ambitious candidates looking to move jobs but poses a significant challenge for recruiters seeking to attract the best talent particularly in a competitive markets. So how can savey recruiters with limited resources get more from LinkedIn and stay ahead of competition?
Below are three lesser known LinkedIn recruitment strategies which are rarely used but will make a significant difference to your efficiency and overall candidate performance:
1) Use the ‘Save’ function in Advanced Search
This tool is a hidden gem for recruiters who wish to keep a close eye on a competitive sector. So how does it work in practice?
Use the ‘save’ a search for specific candidates using the advanced search function, for example “head of Digital” candidates on Linkedin as shown below
Once this saved search is complete, LinkedIn will then update you with any new candidates which fit your saved search criteria. You can choose how often you would like to receive these People Search Alerts with new
: either daily, or weekly (as shown below) or monthly
1) Using a Showcase pages on your Company Page
To help Companies with broad range services LinkedIn launched Showcase pages in November 2013. Showcase are dedicated service pages this is an excellent tool for promoting specific job functions to different market segments and allows you create individual URL’s for each showcase Service. All for free. This is fantastic services for recruiters
If you are the Company page administrator scroll down on the edit function to Create a Showcase Page as shown here in the dropdown menue:
Create up 10 differing showcase pages around differing job categories and promote the jobs creating your own URLS and content to drive relevant candidates:
The benefit of showcase pages is if you have clearly defined target audiences for differing job vacancies this enables you to segment and reach out to your candidates and
the tailor relevant messaging which improves engagement and entices relevancy and engagement across LinkedIn’s 16 million UK subscribers.
3) Join relevant Groups to converse with candidates
A simple strategy of building interest in your company and filling out current vacancies is by joining relevant LinkedIn groups. By interacting with like-minded folks in group discussions and Q&As on a regular basis, you can establish a LinkedIn presence for yourself and your company. That may be enough for inquisitive recruits to check out your company page
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. The key is to stay active.
“Like” relevant content, comment on other people’s posts, and start discussions. People will start to recognize you and your company, which helps with promoting brand awareness and building social trust.
David Reilly is a digital marketing consultant who delivers a 1 day Advanced digital training in Linkedin for HR Professionals and Recruiters